Bringing it together

Your information flow

Busy conversations.Clear next steps.

Join the pilotSee how it works

The problem

Everyone is working.Information still moves by hand.

  1. Customerorders by chat
  2. Salesforwards it by hand
  3. Adminnotes it, then asks
  4. Warehouseconfirms stock
  5. Financeconfirms payment
  6. Salesupdates the customer

Every arrow is something a person has to remember.

  • A hand-off is missed
  • Nobody knows the status
  • The context is gone
  • A decision is not written down
  • The boss finds out too late

The idea

Not another tool.A layer on the ones you already use.

  • It does not ask you to fill in a form

  • It does not ask you to open another app

  • It does not ask you to change how you write

In this example, Simpul highlights Mrs. Sri's payment confirmation and delivery update. The greeting, the sticker, the voice note and the replies pass unchanged.

Only the next steps stand out.

How it works

AI understands.You decide.Simpul routes.

The AI only describes what was said. It cannot send anything, and it does not choose who is told.

  1. Warehouse & ShippingGroup

    Budi

    Three cases for Mrs. Sri are ready to ship.

  2. 1Understand

    The message becomes a label: Order · ready to ship · ORD-0091. It stays tied to the message it came from.

    Type
    Order
    Status
    ready to ship
    Ref
    ORD-0091
    Evidence
    ↩ this message

  3. 2Decide

    A rule your manager wrote: “Ready to ship, notify sales.” The AI never sees the rules.

    • New orders reach the warehouse
    • Payment updates reach finance
    • Ready to ship, notify sales
    • Low stock, prepare the next step
    • Order cancelled, notify sales

  4. 3Route

    To a role, not a person. Rina is away, so it goes to her backup.

    RoleSales AdminWho holds it today?
    RARina AnggrainiAway today
    SASiti AminahBackup for Rina

  5. Held for 60 seconds, so a correction can cancel it.

    simpul.now

    For Siti Aminah · Backup for Rina

    ORD-0091 · Mrs. Sri

    Aqua 600 ml · 3 cases ready since yesterday 16:02. Shipping is awaiting confirmation.

    Already shippedIn progressThere is a blocker
    Not this work

Who it is for

Four people.Four knots untied.

  • Rina sales admin

    “Tired of asking over and over. Sometimes I forget which are done.”

    She never has to remember who to tell.

  • Budi warehouse lead

    “They keep asking, and I already said it yesterday.”

    He reports once. One tap stops the reminders.

  • Siti operations manager

    “I only find out after the customer complains.”

    She sees what is stuck before it becomes a problem.

  • Mr. Hendra director

    “I am told when it is already late.”

    One digest. Never a flood of operational pings.

By design

Fewer notifications.More clarity.

Most messages should go nowhere. That is the product working.

  • It waits

    Every notification is held for 60 seconds, so a correction can cancel it.

  • It has a limit

    No more than 6 per person per hour. The rest become one summary.

  • It sleeps

    Quiet from 21:00 to 07:00. What can wait arrives in the morning.

  • It asks instead of guessing

    When unsure, one short question in the chat. If nobody answers, it stays silent.

  • It reads, it does not watch

    Summaries only. Raw conversations stay restricted. It is not a tool for monitoring staff.

The panel

Fifteen minutes a week.It tells you what to fix.

You do not have to predict what to configure. The panel shows you what is missing.

Our target: up and running in under twenty minutes.

  1. The panel’s home screen. It greets Siti and shows the team’s information flow, with Mrs. Sri’s order ORD-0091 ready to ship.

    1Home

    Good morning, Siti. Today at a glance.

  2. The same screen further down: 1,284 messages understood, 48 active work items, 156 updates delivered, 7 needing attention, and three areas to review numbered 04, 02 and 01.

    2Needs attention

    A little attention. A smoother flow. Three areas to review.

  3. A notification rule being created: the recipient is Rina Anggraini in Sales, and the preview shows 4 matching updates from the last 30 days.

    3A notification rule

    You define the flow. See the impact before you save.

Your data

Your data stays yours.Keep it in your own database.

Simpul can run on a PostgreSQL database you provide. What your team’s conversations become is stored there, not with us.

Simpul keeps three things

  1. Your sign-in
  2. Your workspace name
  3. An encrypted link to your database

What stays in your database

  1. Messages
  2. Work items
  3. People and rules
  4. Notifications
  5. History

Stay informed.Important updates are accounted for.

  • Not a new chat app.
  • Not an ERP.
  • Not a dashboard.
  • Not surveillance.

Made first for distributors, trading companies, B2B services and small manufacturers whose day runs in group chats.

We will only use it to contact you about the pilot.